Sheena Iyengar: How to make choosing easier
We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
http://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose.html?utm_source=newsletter_weekly_2012-01-20
http://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose.html?utm_source=newsletter_weekly_2012-01-20
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